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There’s a phrase you aren’t able to escape this week and it all originated in Baton Rouge, LA. A salesman by the name of Durrell Smylie, also known as Relly B on social media, went viral with his ad he recorded has spawned the hashtag, #WhereTheMoneyResides.

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And as of Thursday afternoon, Honda is working with him on future marketing, seeing how he clearly knows how to do that!

Ryan got to catch up with him ON HIS JOB in Baton Rouge! Take a listen to their conversation HERE: