Martin Luther King III and former Atlanta Mayor Andrew Young are teaming up to launch an Atlanta-based broadcast TV network aimed at African-American viewers, according to the Hollywood Reporter.
Bounce TV, which is being billed as “the nation’s first-ever over-the-air broadcast television network designed exclusively for African-American audiences,” will target viewers ages 25-54with a lineup that includes movies, live sporting events, documentaries, specials, inspirational faith-based programs, off-net series and original programming.
In addition to King and Young, who also has served as a U.N. ambassador, the network’s founders include Andrew “Bo” Young III.
Atlanta-based filmmakers Rob Hardy and Will Packer, co-founders of production company Rainforest Films, are also invovled, with Hardy serving as chief content officer and Packer as chief strategy and marketing officer.
Bounce TV has already acquired nearly 400 movies in a licensing deal with NBC Universal. The network is scheduled to launch in the fall.
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