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This is the week before Beauty Behind The Madness drops and The Weeknd hits the stage for MTV’s Video Music Awards. This means The Weeknd is going to rule this week, which isn’t a bad thing, especially when it includes the video to the Kanye West-produced “Tell Your Friends.”

Like all other The Weeknd videos, “Tell Your Friends” centers around sinning. It’s less about sex (although a lot of the actual song is about sex) and more about a plot twist. You have the cliché burying-a-man-in-the-desert scene. But here’s the twist: The Weeknd is burying The Weeknd! Kanye West isn’t around to watch unfortunately.

Also, who’s that old woman that keeps showing up in The Weeknd’s videos? After showing up as a madame in “The Hills” and an arsonist in “Can’t Feel My Face,” she shows up here only to get shot by The Weeknd. Like sin, this woman has become a trope in the hitmaker’s visuals.

After shooting the woman, the visual segues into The Weeknd driving away as “Real Life,” Beauty Behind The Madness‘s intro, plays.

Beauty Behind The Madness legally hits shelves this Friday. After it leaked last Friday, The Weeknd made a collection of snippets available.


The Weeknd Says Ed Sheeran And Waka Flocka Flame Had A Rap Battle In His Kitchen

The Weeknd Finally Hits No. 1 With “Can’t Feel My Face”

The Weeknd Announces ‘The Madness Fall Tour’

The Weeknd Buries Himself In “Tell Your Friends” Video  was originally published on