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It comes as no surprise that Rihanna is the new face of Balmain. She’s been a fan of the French brand since the start of her stardom rocking numerous pieces from the brand at many of her red carpet appearances and tour performances.

Sporting messy tousled hair, the pop icon gives us a range of fabulousness from chains and denim, to pink and flirty.

“In front of the camera, she makes you feel like she is the only girl in the world,” said Rousteing. “When the woman that inspires you wears your creations, your vision feels complete.”

The images were shot in New York by Inez van Lamsweerde and Vinoodh Matadin, with styling by Mel Ottenberg – Rihanna’s personal stylist.

Can we have a serious heart to heart about how we are going to purchase these amazing gold tipped lace booties?!

Until then, check out this gallery of other fashion campaigns that we’ve been swooning over:


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Rihanna Slays The Game In Her New Balmain Campaign [PHOTOS]  was originally published on