fragrance

Diddy is taking his relationship with Cassie to the next level, but it’s not what you think. His latest ad for his Sean John fragrance,…

Artist/producer Pharrell Williams can’t be stopped right now. After making every artist in the game tuck their whole summers in, Pharrell is getting into the…

  Not even a full 24 hours after Diddy launched his own music channel revolt, it gets announced that the music mogul will be creating…

Beyonce has to be one of the most admired and desired women in the world. With albums that continuously soar to the top of the…

Khloe Kardashian and Lamar Odom have joined forces to create a fragrance for both men and women. This news comes soon after the announcement that the married couple also scored a reality show of their own. “He’s always wanted a unisex fragrance!,” Khloe recently told E! online about her NBA player hubby. “It took a […]

Lady Gaga is joining the long list of celebrities who have created their own signature fragrance. From Beyonce and Rihanna to Halle and Kim Kardashian, we can take our pick. But we have a feeling Lady Gaga’s won’t be flying off the shelves. According to Fashionista.com, Gaga is requesting that her scent smell like two […]

Behind-the-scenes footage and photos of Beyonce creating her “Heat Rush” perfume have surfaced. You can see her, along with her mother Tina, smelling different scents until she finds one that suits her. We’ve got her final “Heat Rush” ad, as well. Heat Rush will be hitting stores in February of 2011 and is aimed to […]

The Queen of Hip Hop Soul, Mary J. Blige, called into the “Steve Harvey Morning Show” to discuss the huge success of her My Life perfume, which she put out in conjunction with Carol’s Daughter. If you remember, Mary J set a Home Shopping Network record back in August when she sold 50,000 bottles of […]

Jordin Sparks is releasing a fragrance next week called “Because of You.” “When I was starting this project, I really wanted it to be affordable,” she said.

Fresh off the success of her inaugural fragrance Heat, launched in February to great fanfare, Beyonce Knowles is set to debut another spicy scent this September in the form of Beyonce Heat Ultimate Elixir.

Mariah Carey wants her fans to smell like a lollipop this summer. The “eternally young" diva teamed up with Elizabeth Arden and just announced "Lollipop Bling" as the name of Mariah’s latest fragrance, which is scheduled to hit stores in June.

Beyonce threw a little party for the launch of her new fragrance, "Beyonce Heat," at Catch the Fever in New York City's Union Square. Check out Michelle Williams, Usher and Bey's little sis Solange at the event.