SSK Wish’s Southern Soul Rise. On The Creators Show Wit Reec

20 years later… and we’re still here 🎙️🔥

This one was personal.

Reec sat down with longtime friend and artist SSK Wish, formerly known as Wish The Great, born Tony Heard, for a full-circle conversation that spans nearly two decades in the music industry.

The two first met in 2006 at a radio station in Columbus, Georgia, both on promotional tours for separate singles. What started as a chance meeting turned into collaborations, friendship, and mutual respect that has lasted 20 years.

In this in-depth interview, SSK Wish opens up about:

🎤 Transitioning from hip-hop and R&B into Southern Soul
💼 Stepping away from the spotlight to serve as a CEO and build other artists
👨‍👩‍👦 Family values and personal growth
🎶 Making a major impact in the Southern Soul genre today

From radio promo tours to executive moves to genre reinvention, this conversation highlights evolution, loyalty, and longevity.

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