Snoop Dogg Carries Olympic Torch

Snoop Dogg continues to surprise the world with moments that go beyond music

Ahead of the 2026 Winter Olympics, he recently carried the Olympic torch through the streets of Gallarate, Italy. Bringing his own blend of energy, pride and peace to one of the oldest and most celebrated traditions in sports.

This wasn’t just a casual stroll with the flame. Snoop was part of the torch relay, a symbolic lead-in to the Winter Games, set to begin on February 6. He wore a white Team USA tracksuit with “Coach Snoop” on his pants. He considered it an honor to be part of the moment and to spread love to the people of Italy.
His presence at the Olympic torch relay isn’t random. The United States Olympic & Paralympic Committee named him Team USA’s first-ever honorary coach for the 2026 Games. A role that connects American culture to global sport in a way that feels personal and uplifting. He’s also a special correspondent for NBC’s Olympic coverage, building on the reception he got during the 2024 Summer Olympics.
This moment matters because it shows the ways cultural icons can help make global events feel more relatable and joyful. Snoop didn’t just hold a torch. He waved to crowds, and he brought a feeling of celebration to an age-old tradition.

Of course the athletes are the stars of the Winter Games. However, Snoop Dogg joining the Olympic build-up definitely brings a sense of fun, energy and unity. That feeling resonates with people. Especially those who may not follow every event but still want to feel connected to the spirit of the Olympics. Whether you remember Snoop for his music or Olympic moments, this is another chapter in a career full of highlights.

The Opening Ceremony for the Winter Games is just around the corner! The world will be watching as athletes from across the globe compete in snow and ice sports through February 22. Having Snoop involved adds a cultural thread that makes this edition of the Olympics feel even more exciting and inclusive.