Future Named Friend of the House by Louis Vuitton

Louis Vuitton has officially named rapper Future a Friend of the House, solidifying a cultural partnership that showcases the influence of hip hop on high fashion. The brand sees Future as embodying its core values of creativity and artistry, making him a valuable addition to the Louis Vuitton family. Future’s connection with the brand has been growing, with notable appearances at events like the Met Gala and the Men’s Spring Summer 2026 show in Paris. This move reflects Louis Vuitton’s commitment to recognizing and celebrating talent across various cultural landscapes.