Jasmine Crowe-Houston's Goodr Community Market Opens

Jasmine Crowe-Houston, the visionary founder and CEO of Goodr, is on a mission to redefine how communities access affordable, fresh food. This week, she is set to open the Goodr Community Market, a hybrid grocery store and deli located in the heart of Atlanta’s historic Edgewood neighborhood. The market promises to be a game-changer for underserved families, offering dignity, accessibility, and affordability in every aisle.

The Goodr Community Market is not just another grocery store. It’s a beacon of hope for families struggling with food insecurity. The store will provide 200 families with free groceries every month while remaining open to the public, accepting credit, debit, SNAP benefits, and digital payments. Crowe-Houston describes the market as a modern-day bodega, complete with a deli offering affordable meals like $1 scoops of ice cream, $2.50 kids’ meals, and $5 senior meals.

“I’m trying to create a space where families can actually afford food again and have dignity while doing it,” Crowe-Houston shared. “I don’t want people to only have the option of a fast-food meal deal. I want them to have access to fresh salads, soups, and meals they can be proud to serve their families.”

The market’s offerings include $10 meal bags designed to feed entire families. Options like “Curry in a Hurry,” “Taco Night,” and “Shrimp and Grits” come with all the ingredients needed to prepare a wholesome meal. Crowe-Houston’s innovative approach also extends to fresh-pressed juices, which will be sold for just $4, thanks to the use of “ugly” produce that traditional grocery stores often discard.

Crowe-Houston’s passion for addressing food insecurity stems from her early days in Atlanta. After moving to the city in 2013, she began cooking meals for people experiencing homelessness, a grassroots effort that eventually evolved into Goodr. “When I started, I just wanted to help one person. Now, we’re feeding thousands,” she said.

The Edgewood community, where the market is located, has long been in need of accessible, affordable food options. Crowe-Houston hopes the Goodr Community Market will fill that gap. “If you don’t have a car, your options are limited. Many people end up paying more for less at corner stores. We’re here to change that,” she explained.

The grand opening of the Goodr Community Market is set for Thursday, with a special “Mom Market” event on Friday, where 50 moms will be treated to lunch, family meal kits, and a flower bar. The market also features a rooftop patio and courtyard, making it a welcoming space for the community to gather.

Crowe-Houston’s efforts have not gone unnoticed. Her work during the pandemic, delivering meals to thousands of seniors weekly, cemented her reputation as a community leader. Now, with the Goodr Community Market, she’s taking her mission to the next level.

For those looking to support, Crowe-Houston encourages Atlantans to shop at the market or purchase $3 “Little Loaf Tokens,” which can be redeemed for free sandwiches or donated to local nonprofits. “Even small acts of kindness can make a big difference,” she said.

As Crowe-Houston continues to innovate and expand Goodr’s reach, one thing is clear: she’s not just feeding people; she’s nourishing hope, one meal at a time.