Zendaya is keeping brands relevant via her Instagram account. She’s become a style icon in her own right, partnering with Law Roach who creates epic look after epic look for the 23-year-old. There’s a reason why fashion houses want to partner with her and she continues to associate herself with various high end brands. She came in third on the list and Lyst revealed, “When she stepped out on the MET Gala red carpet dressed in a light-up Cinderella gown by Tommy Hilfiger – complete with a carriage shaped bag and glass slippers – her look caused a 54% rise in search for the brand.” Fashion companies used to pay advertisers millions of dollars for coverage like this. Now it can happen via social media in under 24 hours.