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     The latest unemployment number for Georgia is stinging!! It  indicates that our state lost jobs last month at a disturbing rate. Georgia is the second worst state when it comes to job loss in the United States. Only New York lost more jobs followed by Georgia and the District of Columbia.

    But don’t despair; Georgia is also #1 when it comes to entrepreneurship. Also note, Georgia ranks #2 in the country for the highest number of black-owned businesses.

   The best way to jump-start a business is to go digital, according to Internet Guru, Jay Fisha of Jayfisha.com. He advises entrepreneurs to determine operating and marketing costs and most importantly, come up with the best strategy to market your business.  For most cases, Jay Fisha suggests Mobile App Development and Internet marketing, due to the popularity of mobile app production. You’ll be able to brand your business to millions of potential customers through their mobile devices, I-pads and Tablets through the Android, Apple or Jay Fisha App market.  For more information on business marketing through apps, visit www.jayfisha.com.

    The World Wide Web offers a variety of ways to further expose your business. Most notably, networking through social media such as Facebook and Twitter offers an extremely effective way to expand your reach.

    Secondly save money! In fact, saving as much money as possible should never be underestimated when it comes to achieving success, according to Gene Marks, New York Times Columnist and small business owner. He advises for you to take advantage of technology to help you save money. For example, you can host your company’s phone system virtually on line with www.grasshopper.com for a small fee instead of paying monthly expensive phone bills.

    Free is a wonderful word. Take advantage of free consultations and free advice to help steer clear of fatal business mistakes.   Score.org is a partially funded organization that’s staffed by retired executives that offer confidential mentoring for your specific business plans. Score has an office in Atlanta.  

    Thirdly, if you decide you need funding, the Small Business Association has information on a multitude of business loans, grants, and financial assistance. Keep in mind, you’ll need to have a good business plan to apply for a business loan. The SBA will have business plan templates to choose from to help you write the best plan. Also, to keep up to speed with trends in your field, go to www.sba.gov  at any time for on-line training designed to keep entrepreneurs ready for new challenges.